What is a focus group?A focus group is members of the public brought together for some market research. All types of companies and many well known brands need your help in order to improve and develop and this is your chance to share your thoughts and give feedback on their ideas. In addition you are paid an incentive that can range from £30 to £100.
What are other people saying?
“As a small business owner and responsible for buying water and other drinks for my workplace, I went to a group discussion and gave my feedback on a new range of water dispensers. It felt good to have my opinion heard. ”
“Yes, I enjoyed it. The subject was something I don’t normally get to chat about – bras. There were other women like myself and it was good to hear that they had the same problems as me. And I got paid.”
“I was invited to join a meeting with other young people to talk about drinks and going out. We tasted some drinks and stayed longer because the group was really fun.”
“I went to a discussion on political voting – it was pretty lively! We were all about the same age but voted differently. It was a good couple of hours.”